When you SHOP SMALL, you are supporting your locals, you know the ones, the ones who took a chance… the guys who dared to live their dream in having that cute little store in your area.

There’s no doubt about it. Retail is a tougher landscape, and one we can’t control. One thing we can control though is our mindset. If we focus on the negative aspects of our industry, we will feel deflated, a little depressed (a slowing market will do this to the best of us!) and a little overwhelmed with the hard work at hand and the road ahead.